The Rose Parade®

In 1890, Valley Hunt Club members, led by Charles Frederick Holder, sponsored the first Tournament of Roses. The abundance of flowers, even in the midst of winter, prompted the club to add a parade before the competition, where entrants would decorate carriages with hundreds of colorful blooms.

“In New York, people are buried in snow,” announced Professor Charles F. Holder at a Club meeting. “Here our flowers are blooming and our oranges are about to bear. Let’s hold a festival to tell the world about our paradise.”

More than a century later, the parade floats are a marvel of state of the art technology, all tucked away beneath flowers and other all-natural materials. Every New Year, visitors experience the beauty of the floral floats along with spirited marching bands and high-stepping equestrian units along the 5 ½ mile route down Colorado Boulevard. (Source:

The Rose Parade is watched in person by hundreds of thousands of spectators on the parade route and is broadcast on multiple television networks in the United States. It is seen by millions more on television worldwide in more than 100 international territories and countries. (Source: Wikipedia)

Pasadena Tournament of Roses®

Pasadena Tournament of Roses is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. The Association is made up of 935 members who drive the success of the Rose Parade on January 1st.  For more information and to learn about the Parade and all of the associated events, please visit (Source:

Note: Rose Parade® and Tournament of Roses® are official trademarks used with permission by the Pasadena Tournament of Roses®. This promotion is in no way sponsored, endorsed, or administered  by the Tournament of Roses Association.